Apple’s new iPhone spot does an unusual thing for an advertisement: It doesn’t mention the iPhone at all. In fact, it’s a commercial for the iPhone 4S’s digital assistant, Siri, but notice the word “Siri” isn’t mentioned, either.
Poor Santa — he has 3.7 billion appointments.
It must be nice to be able to sell your product without even naming it. Apple is indeed in a unique position right now. But after using Siri often when I first got an iPhone 4S, I find myself not using it much anymore. Do you think it has long-term staying power, or is it merely a gimmick used to sell new the iPhone 4S?
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